RAINBOW SHADOWS
SINGAPORE [SG]
 
PLACEMAKING
CINEMINI
SINGAPORE [SG]

In many of the placemaking projects PERCEPT|on teams up with Lopelab under the umbrella of Lope|on. Here we bring two new concepts to the Paya Lebar Quarter Mall. Cinemini and The Passive Shop reimagine vacant retail spaces with mobile modules that provide entertainment value for shoppers and has the potential to generate revenue for tenants. Each activation space consists of module elements that can easily be assembled and disassembled, making them flexible in location and duration. Paying homage to their location, the modules feature Singaporean, or more specifically Peranakan, design elements and concepts, yet each project is unique unto itself. By occupying units that otherwise would have been closed off with standard hording, Cinemini and The Passive Shop provide alternative solutions to these empty spaces.

 

Cinemini

Like the name suggests, Cinemini is a mini-cinema where mall-goers can watch trailers of current and upcoming movies on show at the Shaw theatre upstairs in the PLQ Mall. The module consists of eye-catching American-style billboards adorned with lights and Shaw’s signature blue colour scheme. The billboards are grouped in a circle with moveable seating in the centre of the negative space, with the trailers projected on the back of the billboard. The space allows shoppers to catch up on all the latest entertainment options in a relaxed setting on their own time, whilst also allowing Shaw to showcase their new offerings.

 

 

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